Most websites we are asked to fix were not badly built. They were built without anyone deciding what the site was for, so every page hedges, nothing is easy to find, and the enquiry form sits at the bottom of a page nobody scrolls.

We start with what a visitor has to be able to do, and build backwards from that. The result tends to be smaller than what people expect to be quoted for, and it converts better, because a site that does three things well beats one that does eleven badly.