Digital Marketing news
Search, social, paid media and the advertising business.
Latest briefs
The latest in digital marketing, summarised by our desk.
What Reddit's ad platform still lacks, according to the people buying it
An agency performance team lists twelve gaps in Reddit's ad platform, drawn from limits they hit on live campaigns: privacy-safe reach for anonymous users, B2B and intent audiences, reliable retargeting, exclusions, forecasting, self-serve incrementality, CRM integrations, native formats and an ad library.
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A TransUnion survey puts numbers on the gap between AI confidence and AI measurement
A TransUnion survey of 100 senior marketing and technology leaders finds 89% planning to increase AI spend while only 36% rate their data and processes as ready. The visibility gap it describes covers AI search too — which changes how SEO teams should pitch it.
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The DMCA takedown has become a censorship tool, and the burden of proof sits on you
A fraudulent DMCA complaint pulled Search Engine Land and Press Gazette out of Google worldwide within 48 hours. The mechanics are structural — Section 512 rewards speed over verification and puts the burden on the accused. Here is how a counter-notice works, what evidence to hold, and what Section 512(f) offers.
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CeraVe is marketing sunscreen against the trend rather than with it
CeraVe's new social series pairs Tyler Cameron with a dermatologist to renovate a Florida sorority house, pitching SPF to a Gen Z audience that has embraced tanmaxxing. Searches for tanning are at a five-year high.
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Measuring AI search in five layers, because attribution alone will not do it
AI search shapes decisions before anyone reaches your site, and no single attribution metric captures it. A five-layer framework measures access, visibility, referral traffic, downstream branded demand and business outcomes — with clear limits on what each can prove.
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Gap has found a formula, and its fall denim campaign runs it again
Gap's fall denim campaign pairs Obsession breakout Inde Navarrette with Malcolm Todd covering Robyn — the third time this year the brand has run the same rising-talent-plus-nostalgic-song formula. Comparable sales rose 10% to $796 million in Q1.
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YouTube doubles its Partner Program entry bar and puts a floor under Shorts payouts
From 1 February 2027, YouTube doubles Partner Program entry thresholds, requires 10 million qualified Shorts views in a rolling 90 days to earn from the Creator Pool, redefines channel activity, and requires existing partners to accept revised terms by 31 January.
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Before you build a page for that keyword, run three checks
Keyword tools split related terms into separate opportunities, but every new URL has to earn its place. Three checks before you build: what the site already ranks for, whether the SERPs and the outline diverge, and whether the page has anywhere to live.
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Rhone's New York campaign is a bet on brand over performance media
Rhone's first major brand campaign features no gym and no workout, marking a shift from performance media as its retail and wholesale businesses grow. CMO Bethany Evans on omni-channel spend, the NBA partnership, and keeping 12 Pursuits away from selling.
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