Stores built on Shopify, WooCommerce or from scratch — chosen on what your catalogue and margins justify, not on what is easiest to build.
The platform question gets answered backwards most of the time. Shopify is excellent until its per-transaction cut starts mattering at your volume. WooCommerce is flexible until the plugin stack becomes the thing you maintain. A custom build makes sense at a scale most stores never reach.
We pick based on your catalogue size, your margin per order and who will be running the store day to day — then build it so that checkout survives the traffic a good campaign brings.
Catalogue structure, product pages, cart and checkout — built around how people actually buy your kind of product rather than a generic template flow.
Indian gateways including UPI, cards and cash on delivery; shipping rates, courier integration and the order states in between.
Inventory that reflects reality, and order data that reaches your accounting or ERP without anyone re-typing it.
Product schema, clean category URLs, canonical handling for variants — the technical work that decides whether products appear in results at all.
Caching and hosting sized for campaign traffic. A store that falls over during a sale costs more than the sale earns.
Based on catalogue, margins and who runs it. We will recommend against a custom build when a hosted platform does the job — it is usually the cheaper honest answer.
Categories, variants and attributes agreed before the build. Restructuring a live catalogue means redirects and lost rankings.
Store, payments, shipping and stock, tested with real transactions in a sandbox before anything goes live.
Redirects from old product URLs, a test campaign to check the checkout holds, then the real one.
We would rather say so now than three meetings in.
Platform choice decides most of the cost. Shopify carries a monthly fee and a transaction cut but almost no maintenance; WooCommerce is cheaper monthly and the plugin stack becomes your responsibility. We will say which one your margins justify.
Shopify if you want to run the store yourself and not think about hosting or security — the monthly fee and transaction cut buy that. WooCommerce if you need behaviour Shopify does not allow, and you accept that plugins and updates become your responsibility.
Yes, including products, customers and order history. The part that needs care is URL redirects — a migration that drops them loses the search rankings the old store earned.
No, and we will tell you at the start rather than midway. Good product images do more for conversion than most design decisions, so it is worth planning for before the build, not after.
Describe the problem rather than the solution. We will tell you what it takes — including when the answer is smaller than you expected, or when e-commerce development is not what you need at all.
The thinking behind the work, at more length.
Most slow sites are not slow because of hosting. They are slow because of what the page loads before it shows anyone anything — and that is fixable without rebuilding.
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